Privacy Policy

Effective date: 22 June 2025

1. Who we are

This site is operated by Mike Toney-Hoffman ("we," "us," "our"). Contact: [email protected].

2. What data we collect

• Email address & name — when you submit the Brevo contact form.
• Technical data — IP address, browser type, pages visited, and events collected via Google Analytics 4 cookies.

3. How we use your data

• To reply to enquiries you send through the contact form.
• To measure site performance and improve content (aggregate analytics).

4. Cookies & tracking

We use Google Analytics 4, which sets first-party cookies to generate anonymised usage statistics. You may refuse cookies through your browser settings or by using a browser add-on such as Google's opt-out.

5. Sharing & service providers

Data is shared only with:

• Brevo — email capture & delivery platform.
• Google Analytics — website analytics.
• Cloudflare Pages — hosting and edge caching.

All providers are bound by contracts to process data solely on our instructions.

6. International transfers

Data may be processed in the United States and other jurisdictions where our processors operate. Standard Contractual Clauses or similar safeguards are in place where required.

7. Data retention

Email enquiries are kept until the conversation is closed or you request deletion. GA-4 event data is retained for 14 months.

8. Your rights

You may request access, correction, or deletion of your personal data at any time. EU/UK residents may also object to processing or request restriction.

9. Security

We use HTTPS, firewalling, and access controls to protect your data.

10. Changes

Any updates to this policy will be posted on this page with a new "Effective date."